Ariel Excel Gel Case Study: Pairing Green Credentials with Value for Money to Gain a Stronger Emotional Connection with Consumers in Household Goods
| Format: | Électronique Revue |
|---|---|
| Langue: | English |
| Publié: |
MarketLine, a Progressive Digital Media business
|
| Accès en ligne: | Full text available on EBSCOhost[Aug 2009-Aug 2009 Off-campus access |