Rebranding Case Study: The Pitfalls of Undertaking Rebranding Strategies in the Consumer Domain

Rebranding Case Study: The Pitfalls of Undertaking Rebranding Strategies in the Consumer Domain

Бібліографічні деталі
Формат:	Електронний ресурс Журнал
Мова:	English
Опубліковано:	MarketLine, a Progressive Digital Media business
Онлайн доступ:	Full text available on EBSCOhost[Oct 2009-Oct 2009 Off-campus access

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