Rebranding Case Study: The Pitfalls of Undertaking Rebranding Strategies in the Consumer Domain

Rebranding Case Study: The Pitfalls of Undertaking Rebranding Strategies in the Consumer Domain

Bibliographic Details
Format:	Electronic Journal
Language:	English
Published:	MarketLine, a Progressive Digital Media business
Online Access:	Full text available on EBSCOhost[Oct 2009-Oct 2009 Off-campus access

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