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Entrepreneur magazine : guide to integrated marketing / Jeanette Smith. by
  • Smith, Jeanette, 1924-
Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley, c1996
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.84 SMI, ... Savar Campus Library (1)Call number: 658.84 SMI.

Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
  • Clow, Kenneth E
  • Baack, Donald
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004.[Reprinted]
Other title:
  • Integrated advertising, promotion, and marketing communications
Availability: Items available for loan: Ayesha Abed Library (5)Call number: 659.1 CLO, ...

When ads work : new proof that advertising triggers sales / John Philip Jones. by
  • Jones, John Philip
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Lexington Books, c1995
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 659.1 JON, ...

Online customer care : applying today's technology to achieve world-class customer interaction / by Michael Cusack. by
  • Cusack, Michael, 1955-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Milwaukee, Wis. : India : ASQ Quality Press ; Infotec Standards, c1998
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.812 CUS.

"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story / Peter Bieler with Suzanne Costas. by
  • Bieler, Peter, 1943-
  • Costas, Suzanne
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley, c1996
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 659.143 BIE. Savar Campus Library (1)Call number: 659.143 BIE.

Advertising : a cultural economy / Liz McFall. by
  • McFall, Elizabeth Rose
Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : Sage Publications, 2004
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 659.1042 MCF.

Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis. by
  • Tellis, Gerard J, 1950-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. ; New Delhi: Sage Publications; Response Books, c2004
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 659.1 TEL.

Advertising management / Jaishri Jethwaney, Shruti Jain. by
  • Jethwaney, Jaishri N
  • Jain, Shruti
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, New York : Oxford University Press, 2006
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 659.1 JET.

Entrepreneur magazine : successful advertising for small businesses / Conrad Berke. by
  • Berke, Conrad
Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley, c1996
Other title:
  • Successful advertising for small businesses
Availability: Items available for loan: Ayesha Abed Library (3)Call number: 659.1 BER, ...
  (1 votes)
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by
  • Batra, Rajeev
  • Myers, John G, 1933-
  • Aaker, David A
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J.; New Delhi : Prentice Hall, c1996
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 659.1 BAT, ...

Writing matters : writing skills and strategies for students of English / Kristine Brown and Susan Hood by
  • Brown, Kristine
  • Hood, Susan
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge : Cambridge University Press, 1989
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 401.41 BRO.
Tags:

অ্যাডভোকেসি কার্যপদ্ধতি সম্পর্কে একটি ধারণাপত্র / জান্নাতুল ফেরদৌস by
  • ফেরদৌস, জান্নাতুল
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: মোহাম্মদপুর, ঢাকা : ম্যাস্-লাইন মিডিয়া সেন্টার, ২০০৩
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 659.2 FER.

English for marketing & advertising / Sylee Gore. by
  • Gore, Sylee
Series: Express series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, 2007
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 420 GOR, ...

The language of advertising : written texts / Angela Goddard. by
  • Goddard, Angela, 1954-
Series: Intertext (London, England)
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1998 (2009 printing)
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 401.41 GOD, ...

The discourse of advertising / Guy Cook. by
  • Cook, Guy (Guy W. D.)
Series: Interface (London, England)
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2001
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 659.1014 COO, ...

Strategic copywriting : how to create effective advertising / Edd Applegate. by
  • Applegate, Edd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lanham, Md. : Rowman & Littlefield, c2005
Availability: Items available for loan: Ayesha Abed Library (3)Call number: 659.1 APP, ...

Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by
  • Batra, Rajeev
  • Myers, John G, 1933-
  • Aaker, David A
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : New Delhi : Prentice Hall ; Pearson, c2006
Availability: Items available for loan: Ayesha Abed Library (4)Call number: 659.1 BAT, ...

Guerrilla advertising : cost-effective techniques for small-business success / Jay Conrad Levinson. by
  • Levinson, Jay Conrad
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, 1994
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 659.1 LEV, ...

Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty. by
  • Wells, William, 1926-
  • Burnett, John, 1944-
  • Moriarty, Sandra E. (Sandra Ernst)
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003 [reprinted 2005]
Availability: Items available for loan: Ayesha Abed Library (4)Call number: 659.1 WEL, ...

Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch & Keyoor Purani by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
  • Purani, Keyoor
Edition: 7th ed. (special indian edition).
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; New Delhi : Tata McGraw-Hill Irwin, c2010
Availability: Items available for loan: Ayesha Abed Library (9)Call number: 659.1 BEL, ...
  (1 votes)
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